Coke Classic. Coca-Cola is hiding a cell phone/GPS in 120 cans of its products. When a purchaser finds one, he or she calls in on the phone and agrees to allow Coke (and everyone else, which perhaps makes this a conundrum) to track the can, which must be carried around at all times. At some point the prize patrol will deliver the goods, which may be the grand prize, a sport utility vehicle. The website for the promotion correctly shows a satellite sending out signals to the Coke can, not the other way round! When the tracking starts, the can will effectively send out signals.
Chris Rizos